When it comes to improving candle sales for your business, you’ll want to ensure that you’re fully equipped with the proper strategies for success. Our team wants to do our part to help by providing you with some tips and tricks for achieving that success, so read on to learn more.
4 Strategies to Consider When Selling Candles
1. Prepare for Restocks
August is the best month to start planning and ordering your product shipments for the following year. This is because it gives you plenty of time to segment orders by season, and it also helps you plan bulk order shipments.
Ideally, you’ll want to consider placing one large order by the end of August and scheduling multiple orders throughout the following year to anticipate busy seasons.
2. Maintain Stock Year-Round
Along with scheduling your shipments in August, it’s important to ensure that your candle collections, particularly any popular scents, are always well stocked. This includes planning for seasonal pushes as well as keeping an eye out for when stock may be running low.
Additionally, proper inventory management will help customers see your business as a reliable source for their gifting and fragrance needs, leading to repeat sales.
3. Invest in Professional Imagery
Including clear images on your website is a great way to connect with customers and highlight what you’re selling without the tangible item being in front of them. Some photography tips we recommend include making sure images are naturally lit and that they’re cohesive with your brand’s website and packaging.
On top of that, showcasing your candles in home settings, such as on coffee tables and shelves, can let shoppers visualize where they can place the candles in their own spaces, helping to move along the decision-making process.
4. Set Up Candle Displays for Success
When displaying your candle collection in-store, there are several key tips to consider for enhancing visibility, maintaining product condition, and boosting sales for your business. Just some of these strategies include:
- Avoiding heat sources – To help preserve the appearance and function of your candles, it’s best to keep them out of direct sunlight or in proximity to direct heat sources. If not, candles can discolor, bubble, or even melt, resulting in tampered products and a potential decrease in sales.
- Group candles together – Spreading candles out within your store can result in customers losing interest in the product or getting sidetracked by other items. Because of this, we advise placing your items in a cohesive grouping, drawing customers’ attention while also letting them compare scents.
- Place products on a table display – To prevent the additional hassle of digging through cabinets, hutches, armoires, or deep shelves, it’s highly recommended to showcase your candle collection on open tables within your store. This will allow customers to see the products, as well as sift through the options as needed.
About Penn & Beech’s Private Label Program
If you’ve been searching for a custom candle program tailored to your company’s needs, trust that the team at Penn & Beech is here to provide you with exactly what you’re looking for.
Just some of the benefits of working with us for your private label candles include the following:
- Efficient processes – We want to help you create private label candles with ease. That’s why we keep our process streamlined and straightforward, providing pricing and options upfront that align with your vision and preferences.
- Wide selection – Penn & Beech offers more than 100 fragrances for our customers. Plus, our scent experts can work with your team to help seamlessly blend scents together, making unique, one-of-a-kind candles for your business.
- Custom labeling – Whether you’re looking to incorporate your company logo or special messaging into your candles’ vessels, know that our team can tailor your products to your specifications.
Start Your Order with Us
Penn & Beech Candle Co. is proud to supply an extensive array of candle scents, comprised of clean ingredients, with burn times of 60 or 120 hours. Contact us today to learn more about our private label candles and to get started. We look forward to hearing from you!